Kinemac is one of 14 apps that are included in this year's Mac Heist event, 16 if you are on their Twitter Feed.
Kinemac is a real-time animation software for OS X and rather user friendly. After watching the tutorial and playing around w/ it for about 5-10 minutes I was able to create this animated logo which you see below.
While there is so much more you can do in Kinemac then just animate text/objects it's not to difficult where the average user w/ some tips from the tutorial can't figure out. It has a very nice user interface and most things are just drag/drop.
For more info click here.